Geographic keywords are very important to successful real estate SEO. This is essential; because your main product is actual geographic locations. Many real estate professionals market their listings using the property’s address. This in itself creates strong geographic keywords. I would recommend using full property addresses including the zip code, every time. However, when choosing general geographic keywords there are several things you need to consider. Where are the majority of your listings? Are your listings in a specific subdivision or suburb? Do you want to market your self to different areas? What your license jurisdiction? After you have answered those questions take a look at where you do business, because now its time to understand how to pick the right keywords that describe your area.

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