Search Engine Optimization Consultancy is identifying all areas on and off your website that require change & modifications for increasing the overall web popularity on search engines: There have been many more ‘rules’ added to the definition of Social Media Marketing- On Page Factors - such as Titles, Headings, Content Formatting, Content Focus, Content Flow & Theme Building, Anchor Tags, Out bound Links & Other Relevant factors. Off Page Factors - Theme of websites which link to your website, link building sites, content syndication sites, site submission sites, network partners & other factors

Social Media Marketing - It is done by creating compelling content, distributing the content on these websites & communities for increasing awareness, brand value, brand recall and traffic. Increase your Link ability - Static sites are a thing of the past, especially in terms of popularity. One of the best ways to have a voice online and be able to update your site daily is to have a blog. This allows you to have an RSS feed where people can catch up on your latest content. Be a Customer resource This means having excellence content on your site and being a place that people can come back to for the best content on a particular niche. This is also advised even if producing the content doesn’t necessarily help you in terms of financial gain or even if it means linking out to your competitors.

Involve yourself - The best way to understand the enjoyment users get from being social on some of the top websites is to get in there and do it yourself. Not only that but comment on the blogs you read in your niche and encourage discussion on relevant forums and communities. Target your Spectators - Make sure you know who you are marketing. It would obviously be great to have everyone using your…mortagage calculator tool but you have to be realistic in terms of the chances of that happening. Be authentic - Don’t try and be something your not, don’t try and claim you do something you don’t. Transparency is accepted and respected, blatent marketing where it isn’t wanted is only bad for your name and the name of your company.

Try latest things - Social Media is changing all the time so don’t just rely on someone to have all the answers for you, get out there and try things out for yourself. This way you can know if certain information is true and you are able to stay one step ahead of the game.

Choose your Tactics intelligently - 1% of people in Social Media are creating content, 9% will enrich the content and 90% of people are consuming the content, that is a lot of leverage. Work out what tactics have given the best outcome and work to re-produce those efficiently. Don’t overlook your Roots. It can be easy for your ego to inflate by hitting the digg homepage or getting lots of links. Remember those who helped you get where you are and thank all them for just that.